Est. 2021 · Independent● Taking Q1 2026Remote — worldwide

LacunaX.

A marketing studio bridging the gap between intent and impact. Three practices, one editorial team.

Hands holding an open notebook in soft window light
Fig. iThe studio, most mornings — a notebook, a plan for the day's three practices.
↓ Scroll — Index 01/07Lacuna X — MMXXVI
02 — Statement

A small studio of three practices — web, email, ads — run as one editorial team. We take a handful of clients each quarter and make everything ourselves. No hand-offs, no dashboards you'll never open.

12
Clients / yr
94%
Retention
3
Practices
GMT±5
Time zones
Fig. v — In the room

A weekly working session with the studio and a client's brand lead. Wireframes on the table, no slide deck in sight.

Three people around a table reviewing wireframes
03 — ServicesThree practices, one team
01 / Digital Architecture.1

Web Design

Web Design — Lacuna X

Editorial systems, not templates. High-conversion interfaces built on technical precision and visual audacity. We don't just build sites — we architect the room.

  • Discovery
  • Art direction
  • Design system
  • Build (React/TanStack)
  • CMS & handover
02 / Retention Ops.2

Email Marketing

Email Marketing — Lacuna X

Aggressive lifecycle strategies that turn subscribers into brand zealots. Zero fluff — welcome flows, win-backs, and campaigns that earn the click.

  • Lifecycle strategy
  • Template system
  • Copy & design
  • Flows
  • Deliverability
03 / Growth Engine.3

Ads Management

Ads Management — Lacuna X

Precision targeting across Meta, Google, and TikTok — run by the same people making the creative. We optimize for margin, not vanity metrics.

  • Account audit
  • Creative production
  • Campaign architecture
  • Weekly iteration
  • Attribution
05 — Process

Four movements. Six to twelve weeks for the first, then ongoing.

  1. i

    Read the room

    Two weeks of listening — to your team, your customers, and the last three years of your data. We come back with a written brief you'll actually keep.

  2. ii

    Draw the shape

    One direction, presented in full. No moodboard theatre — a working prototype and a plan that fits the quarter.

  3. iii

    Make it

    Design, copy, and code produced in-house on a weekly rhythm. You see everything as it's built; there are no reveals.

  4. iv

    Keep it alive

    A retainer for the practices that need one — email, ads, content — with a monthly note that reads like a letter, not a dashboard.

06 — CapabilitiesA working list
Web
  • Design systems
  • React / TanStack
  • Framer & Webflow
  • Shopify
  • Sanity, Contentful
  • Accessibility (WCAG AA)
Email
  • Klaviyo
  • Customer.io
  • HubSpot
  • Attentive (SMS)
  • MJML systems
  • Deliverability audits
Paid
  • Meta Ads
  • Google Ads & PMax
  • TikTok
  • LinkedIn (B2B)
  • Creative production
  • MMM & attribution
Printed analytics reports on a desk in warm light
Fig. vii — Reporting

We measure what earned the click, not what filled the dashboard. Monthly reports read like a letter — with the number and the reason.

— InterludePlates ii — iv
Editorial portrait
Fig. iiThe team, quiet

A small studio makes different things than a big one — quieter, slower, easier to defend at a dinner party.

Three people, three practices, one shared calendar. We keep the studio small on purpose so the work stays honest and the reply stays same-day.

Overhead of a studio desk
Fig. iiiDesk, 09:14
A quiet interior corner with soft directional light
Fig. iv — The room we work inCopenhagen · Lisbon
07 — ContactTaking on Q1 2026

Start theproject.

Two people in conversation across a table
Fig. viii — The first call

Tell us what you're working on and where it's stuck. We reply to every inquiry within two working days, from a human, in full sentences.

Elsewhere

are.na / lacunax